JUVENTUS GAME COMPLETE GUIDE – ALL YOU NEED TO KNOW
In this post you’ll learn everything you need to know about going to watch a Juventus game: where the stadium is located, where to buy tickets and what are the best seats. You will see some videos I took to help you understand the atmosphere. You will also learn answers to some of the most popular questions about Juventus, their history and why they moved to a new stadium.
QUICK LINKS:
- Which Football teams play in Turin?
- Does Juventus and Torino share the same stadium?
- Why did Juventus change stadium?
- Is Juventus the most successful football club in Italy?
- Are Juventus and Juventus-Turin the same?
- What is Juventus’ nickname?
- Why is Juventus called Bianconeri?
- What does Juventus mean in Italy?
- Who owns Juventus Turin?
- Where is Juventus Stadium?
- How to get there?
- How to buy tickets for Juventus match?
- Juventus Allianz stadium seating plan
- Juventus Allianz stadium ticket prices
- Which seat at Juventus stadium is the right for me?
- My favorite seat at Juventus Stadium
- Juventus opening anthem – short video
- Can you return Juventus tickets?
1. Which Football teams play in Turin?
In Turin, the city that Italians refer to as “Torino”, there are two different football teams: Juventus F.C. and Torino F.C.
Today Juventus is by far the strongest & most famous team of the two, but not many people know that in the past Torino F.C. was actually the strongest team in the whole of Italy.
Juventus today is the most successful football club in Italy with 36 “scudetti” (i.e Italian Football League Titles), while Torino F.C has won “only” 7 scudetti. Yet, in the 1940s Torino was the best team in Italy as it won five scudetti, four of which consecutively 1945-49.
Torino F.C successful story ends on May 4th 1949 with what is known as the “Superga air disaster” where a plane carrying the whole Torino F.C football team sadly crushed against the Superga Basilica. Unfortunately all Torino F.C players died that day.
You can read more about it at this BBC link: https://www.bbc.com/sport/football/46788983
Near the Basilica, there is a headstone in memory of this event. Every year on May 4th the Torino fans gather up in front the headstone in memory of one the best teams Italy ever witnessed, so called “Grande Torino”.
If interested, I strongly recommend to visit the Superga Basilica as it is a true Baroque masterpiece. For the more sporty ones, you can hike up the Basilica from Sassi or from Sambuy, it is an easy 2 hours hike.
In the video below you can see how the Basilica of Superga looks like today.
2. Does Juventus FC and Torino FC share the same stadium?
No Juventus and Torino do not share the same stadium. They used to in the past but now they don’t anymore.
While AC Milan and Inter Milan FC share the same stadium, the “Giuseppe Meazza” stadium (also known as San Siro), as well as AS Roma FC and Lazio FC share the “Stadio Olimpico” stadium, Juventus and Torino do not share a stadium anymore.
From 1990 to 2006, Juventus FC and Torino FC where both playing in the same stadium, the so called Stadio Delle Alpi. From 2006 to 2011 as the Stadio delle Alpi was under renovation, both teams were playing in the “Stadio Olimpico di Torino”.
Since 2011, Juventus permanently moved to its own stadium which is called “Allianz Stadium” which is located in Corso Gaetano Scirea 50 (Torino). While Torino FC stadium remained in the Stadio Olimpico di Torino that changed the name to “Stadio Olimpico Grande Torino” and which is located in Via Filadelfia 96/b, Torino.
3. Why did Juventus change their stadium?
Juventus changed stadium for two reasons: to improve their fan’s experience while watching the match and to become the first football club in Italy to own their own stadium.
To note, is that the Allianz stadium was built in exactly the same spot where the Delle Alpi stadium was. Hence, you cannot go and visit the old Delle Alpi stadium.
3.1 Juventus wanted to improve their fan experienced
The prior stadium of Juventus, the so called “Stadio Delle Alpi” stadium was built in 1990 to host some of the games of the Italy 1990 FIFA World Cup. It was called this way as from the stadium you have a fantastic view on the Italian Alps.
The Stadio Delle Alpi was built with a multipurpose objective in mind. It was not meant to be only a football stadium but also to host athletics competitions. As a matter of fact, if you attention to the pictures you will see that it had an athletics track around the football pitch.
The downside of that was that the spectators’ seats were further away from the pitch, resulting in far from ideal fan’s experience.
This is why one of the reasons for building the new stadium was to have a stadium without an athletics track which allows the audience to be closer to the pitch, improving the view and the overall experience.
Many football stadiums in Italy still have the athletics track built around their pitch today, such as the Stadio Olimpico in Rome and the Stadio Diego Armando Maradona in Naples. The San Siro stadium however, doesn’t have this issue and this is why it is still regarded as one of the best stadiums in Italy.
3.2 Juventus wanted to privately own its own stadium
Juventus FC is the only club in Italy that is the owner of the stadium in which it plays.
Most clubs such as AC Milan, Inter Milan FC, Napoli FC, AS Roma are renting the stadium from their city. Their stadium is public property, not private. For example, AC Milan and Inter Milan FC both pay to the city of Milan a combined annual fee of 7 million Euros.
Juventus opted for owning their stadium as an investment opportunity, while it indeed a heavy investment costs at the beginning it offers them several different revenue streams which pays out in the long term such as: cashing in the full price of tickets, different merchandising stores, adding the Juventus Museum with all the trophies, tickets for visiting the stadium & the changing room as well as major personalization of the stadiums with greater branding and broader facilities (such as an area specifically dedicated for entertaining and looking after kids during the football match).
Last but not least, Juventus built a totally new training facility next to their new Allianz stadium, called Continassa. This is the official training facility of the Juventus Men’s first team which includes also offices, press room, gym, swimming pool and video rooms where players watch their and the opponent’s games to sharpen the tactics.
3.3 My impression of the “new” Juventus Allianz stadium
I went to watch Juventus at The Allianz stadium several times and I must say it is a fantastic facility. So I am personally extremely happy about the change.
Here are the three reasons why I believe Juventus made the right choice in changing their stadium:
Firstly, the new stadium is super modern. It is one of the most technologically advanced stadiums in Europe, as it uses a hybrid natural grass and artificial turf technology. This allows for best in class football conditions also during extreme weather conditions and extreme usage. As a football fan, I really love this.
Secondly, the view of the pitch is great. You can really see the benefit of removing that useless athletics track. You are much closer and it feels much steeper you can notice the improved view.
Thirdly, the acoustics is top-notch making the atmosphere of matches sold out simply to die for. It is really impressive to hear the “tifosi” singing before and during the match. I particularly like the start of the game where they put the Juventus anthem and everybody stands up and sings it.
Let me point also one downside, the Allianz stadium is much smaller than the Delle Alpi stadium. It can host roughly 41,000 spectators while the prior one could host 62,000. The disadvantage is of course that the ticket prices went up quite a bit.
Having said that, higher prices resulted in a more family friendly environment. There are now many families with kids that now go to the stadium while back in the days you would see only men (and not the most elegant ones I must say). The stadium now offers kids friendly facilities allowing small kids to play different football based activities before, and after the game. There is also very well trained personnel to whom you can safely drop off your kids during the game in case kids get bored of watching.
Hence, while the new stadium is one third smaller than what it used to be, in my view the experience is three times better, so I am personally very happy that Juventus built this new stadium.
4. Is Juventus the most successful club in Italy?
Yes, Juventus is by far the most successful football club in Italy.
If we look at the data, Juventus officially holds 36 Italian National League Titles also know as “scudetti”. The second football club in Italy is Inter-Milan with “only ” 20 scudetti, closely followed by A.C. Milan with 19 scudetti. Napoli who recently won the league has 4 scudetti.
To learn more about which Italian clubs won which trophies per year you can read the following link from Serie A Lega Calcio: https://www.legaseriea.it/it/serie-a/albo
FACT ABOUT ITALIAN FOOTBALL JERSEYS:
Officially, as per Italian Football league rules you are allowed to add one star for every ten Seria A league that one has won (every 10 scudetti). This is why, as you can see from the picture above, Juventus has three stars on their jersey, while Inter-Milan has two and A.C Milan has “only” one.
5. Are Juventus and Juventus-Turin the same?
The Juventus Football Club is often also called “Juventus-Turin” in international competitions. So yes, it is the same club.
The reason why the club is called Juventus Turin is that it is from the city of Turin Italy (the city of Turin in Italian is referred to as “Torino”).
Juventus was founded in 1897 in the city of Turin and it has always been based in Turin ever since.
6. What is Juventus’ nickname?
In Italy, all the media & supporters typically refer to the Juventus Football Club with its shorter name “Juve” or with its nickname la “Vecchia Signora” which in English means the “Old Lady”.
There isn’t a clear reason behind the choice of the nickname, here we will explore a few.
Some people say that it was a mockery invented by the opponents since the name “Juventus” in latin language means “youth”. So calling it “old lady” would be a way to make fun of their name.
Others say that it was due to the fact that Juventus was investing more into mature players that were “ready to win” from day one rather than investing in young players that may take longer to deliver.
Last but not least, let me point out that the term “signora” in Italian doesn’t mean only a generically “lady” or “woman” but it refers to an “elegant” or “noble” woman. This might be related to the fact that the Juventus teams plays in an elegant way.
7. Why is Juventus called “Bianconeri”?
Juventus is called Bianconeri due to the color of their football jersey which is made of black and white stripes. Bianco and nero means “black and white” in Italian.
Outside the stadium you can buy the Juventus merchandise at affordable price from non official sellers on the streets as shown in the picture above.
Inside the stadium and inside the Area 12 shopping center nearby you can buy the official merchandise , but this comes of course at a higher price.
8. What does Juventus mean in Italy?
The name Juventus comes from latin and it literally means “youth” a name that embodies the spirit of the club which well know for being always at the for front of innovation & evolution.
9. Who owns Juventus Turin?
The short answers is that Juventus is owned by the Agnelli-Elkann family via one of their holding company called Exor N.V. Such company now holds roughly 65% of the shares.
In addition to that, there is roughly 25% of the Juventus shares which are publicly owned, as Juventus is a publicly traded company.
The remaining 10% of the shares are owned by Lindsell Train Ltd, which is an investment Fund that also owns stocks in Manchester United and Celtic Glasgow.
10. Where is Juventus stadium located?
Juventus Allianz Stadium is located in Corso Gaetano Scirea 50, in the city of Torino (Turin), Italy.
This is well outside Turin city center. Some of the major streets surrounding the stadium are Via Druento, Strada Altessano and Corso Ferrara.
As mentioned in the point above, Juventus football club is based in the north west part of Italy, specifically in the city of Turin (which Italians refer to as Torino”).
The Allianz Stadium has been built in 2013 in the same exact location where the Juventus “Stadio Delle Alpi” was located.
The new stadium is very modern, it has a great infrastructure, pitch conditions and acoustics which makes the atmosphere during a big match simply to die for.
11. How to get there?
BY CAR
In the picture below, you can see a snippet from Google Maps showing how to get there by car. From Piazza San Carlo, it is a 24 minutes drive.
Considering that Juventus Allianz stadium is located relatively far away from the city center, the best way to get there would be by car.
You can park the car inside the stadium by paying the ticket. If not, you can leave the car outside the stadium anywhere you the white stripes free of charge. To find available spots I suggest to get there minimum 1 hour ahead of the game for a normal match and 1h 30 to 2h before for a big match.
IMPORTANT TIP:
I suggest you to park the car in the parking lot of big hypermarkets nearby such as the Carrefour Ipermarket in Corso Grosseto 330 or Centro Commerciale Venaria in Corso Garibaldi 235 (see picture below).
BY BUS
If you don’t have a car, the best way to get to the Juventus Allianz Stadium would be by bus.
Assuming once again that you’d be leaving from Piazza San Carlo, the best way would be to walk to Via Bertola and get the 72 bus. Then get off at the “Stadio Nord” bus stop.
The trip will be 45 mins and the price of the bus ticket is 1.90 euro.
12. How to buy Juventus Tickets?
Tickets to watch official Juventus home games can be purchased on the Juventus official website, for the male team you can use the following link: https://www.juventus.com/it/biglietti/standard/prima-squadra-maschile/
13. Allianz stadium seating plan explained
IN A NUTSHELL
What is called Tribuna Nord and Sud are what used to be called “curva” in the past. These are the areas at the back of the goals. These tend to be where the Hooligans go.
Tribuna EST and OVEST (West) are the best places to watch the game, but it is of course more expensive.
The stadium is split into two floors: first floor (primo anello) and second floor (secondo anello).
Overall, I prefer primo anello as you are closer to the pitch but it depends on which seat you get. I suggest to sit either in the higher seats of the first anello or in the lower seats of the secondo anello.
TRIBUNA SUD explained (sectors 118 to 122 and 222 to 228)
This is where the Juventus Hooligans or ultra fanatics go to. So I wouldn’t recommend you to go there unless you are a you guy who likes that kind of stuff.
Here the seat that you purchased doesn’t really matter where you sit it is more on a first come/first serve basis. On top, I am not sure you want to argue with somebody who has taken your spot.
TRIBUNA NORD explained (sectors 106 to 110 and 206 to 212)
It is a good option if you want to save money and not be involved with the Hooligans. There might still be some tifosi singing there but nobody will bother you.
TRIBUNA EST explained (sectors 111 to 117 and 213 to 221)
The view is incredible, it is family friendly and it is cheaper than Tribuna OVEST (west). Juventus Players come out of Tribuna Est so you can see them and take pictures of them during warm-up.
TRIBUNA OVEST explained (sectors 105, 123, 203-205,229-231)
Let’s start by saying that Ovest means West in Italian.
The view is as fantastic, just as good as the Tribuna Est. Yet, this is where the big shots sit, a lot of the space here is dedicated to Executive Boxes (which is where the president or big sponsors sit) or Premium Club seats. There is also restaurant in which to each before and during the match.
Hence, this means there are fewer seats available for purchase making the prices overall higher.
14. Allianz Stadium Ticket Prices
PLEASE NOTE: For kids under 7 years old it is FREE. For kids under 14 years old the cost is 30 euros.
Let’s have look at the prices of an average SERIE A game such as Juventus- Bologna:
- Tribuna Est: you can expect to pay 130 eur in the best area (sector 144). You can find lower priced for 79 euros at the side (sector 112) or 57 euros at the corner (sector 111)
- Tribuna Ovest (West): Secondo anello centrale you will pay around 170 euros
For my ticket, as you can see from the picture in section 16 below, I paid 105 euro for Tribuna East Centrale, primo anello, sector 115. Yet the game was not a big match as Juventus was playing Cagliari.
15. Which Juventus ticket is right for me?
There is no one size fits all, it depends on what you are looking for.
Overall, I suggest most people to avoid Tribuna Sud as this is mainly for the Hooligans and it could be that they bother you during the game and that you wont be able to sit in your selected seat.
If you have kids, I suggest you to buy tickets for Tribuna Est (particularly K2 area of the stadium).
If you want to save money go to Tribuna Nord, it will be cheap and safe as no real hooligan will bother you.
16. My favorite seat at the Juventus Stadium
In the picture above you can see the ticket of one of the latest games I’ve been to.
Overall, TRIBUNA EST is my favorite spot. The view here is amazing, the atmosphere is friendly you have lots of families with kids so no need to worry about hooligans and the price is not too expensive.
I chose to stay in TRIBUNA EST CENTRALE, specifically in the PRIMO ANELLO (first floor), sector 115.
I paid 105 euros which is not too bad considering the prime location. Yet, let me point out that this was not a big match as Juventus played against Cagliari.
For a big match, I would’ve exepected to pay 150-200 euros.
Here are the three main reasons why I choose this seating area: close up to where Juventus players warm-up, kids friendly environment and of course fantastic view on the pitch. I will explain each one of them in detail in the section below.
16.1 JUVENUTS PRE-GAME WARM-UP
One of the good things about TRIBUNA EST is that you are close to where the juventus players warm-up before the game as you can see from the video below. I think this is a pretty cool advantage.
16.2 KIDS FRIENDLY ENVIRONMENT
In addition to that, I like that the atmosphere is kids friendly here.
There is a dedicated baby park area (see picture below) with well trained personnel to whom you can safely drop off your kid during the match in case he or she gets bored. You need to sign papers and they will verify your identity when dropping off and taking the kid.
In addition to that there is loads of entertainment and games going on before the match and during the half time break so that kids can have fun and get accustomed to the sport (see picture below).
16.3 THE VIEW OF THE PITCH
Last but not least, the view of the pitch is just perfect. You can see in the video below a short video of one of the goals scored by Juventus during the game.
17. Juventus game opening anthem- short video
Here is a short video showing you the atmosphere of the Juventus Allianz Stadium at the beggining of the game where supporters sing the Juventus anthem Storia di Un Grande Amore.
18. Can you return Juventus tickets?
Please note that tickets to a Juventus game are non-refundable. Hence, you cannot change your mind afterwards.
I am not an expert but probably the best thing is to give it a shot via specific websites that are involved in general in official ticket reselling like Viagogo.
